Have You Ever Seen Anything In Your Life That Just Seemed To Good To B

Have you ever seen anything in your life that just seemed to good to be true? Have you ever saw something at a restaurant menu that looked like "a double dose of all that" but it turned out to be "toe up from the floe up". The point that I am trying to reach is that western expansion was not good for America. The reason why I say this is because a lot of people got caught up in the western myth. The western myth is a belief that all will profit, all would be equal, and all will be free. Hays Jackson states that "Chinese immigrants started arriving in the United States around the late 1840s and early 1850s." In his article Paper Sons, he states "for many Chinese, however the United States was the Mountain of Gold". Basically Chinese immigrants came looking for a better life but what they found themselves taken advantage of, discrimination, hatred, and abuse. One of the ways that they legally got discriminated was the Exclusion Acts. The Exclusion Acts were laws saying those of Chinese descent were not welcome in to the United States unless you were educated a merchant or a son of a US citizen. Mariano Vallejo is just one of the many people who got caught into the Western Myth. To make a long story short, Vallejo was this man who owned a lot of land and property. After the gold rush he had nothing. How did he lose it all? The same way the Native Americans did. Land hungry settlers came upon his lands like roaches come to a dirty kitchen and Mariano Vallejo was raid-less. Mr. Vallejo life represents the life of many Mexican and Mexican Americans. Even though Mexican and Mexican Americans accepted the settlers, their new country treated them like foreigners. By the end of the 1800s the Mexican and Mexican American found themselves a minority with little or no power and occupying the lowest rungs of the economic ladder. The author Scott Minerbook says that "Blacks viewed the west as a land of promise both economically and racially even though most came to the west as slaves". In the story The Forgotten Pioneers the Author talks about how Black towns were suppose to be set up. Minorbook says " Among the most prominent all black towns was Nicodemus Kan., established in1877 by a White speculator and his Black partner. As was often the case during the settling of west , Black pioneers were promised fertile fields abundant water shady trees and plenty of game by the alluring avartisement . Instead arriving Blacks found that the best farmlands surrounding the city had already been taken by whites. There were no trees and the game was scarce." In other words Whites said "Hmmm we already have the nice land for ourselves lets give the not so nice area to the Blacks. We can tell them the land is just like ours and make a profit!"Also the Article says "Nicodemus lost a competition for a railroad statio n that would have tied it into the larger regional economy and went into an economical decline. But the Legacy of racism played a role; Jim Crow laws barred Blacks from voting and hampers Black laborers. Four Black people were lynched in a town in Oklahoma in 1910" Just another example of the western myth. All was not free all was not rich and all was not equal. Western expansion was not good for America. On the good side you had more land more money and who doesn't want that. One the bad side you had racism, discrimination hatred and distrust. But to get this land and wealth, was it necessary to steal it from Native, Mexican, Native Americans and Mexican Americans? Was it necessary to make laws to keep other people from getting their share of the pie? Have You Ever Seen Anything In Your Life That Just Seemed To Good To B Have you ever seen anything in your life that just seemed to good to be true? Have you ever saw something at a restaurant menu that looked like "a double dose of all that" but it turned out to be "toe up from the floe up". The point that I am trying to reach is that western expansion was not good for America. The reason why I say this is because a lot of people got caught up in the western myth. The western myth is a belief that all will profit, all would be equal, and all will be free. Hays Jackson states that "Chinese immigrants started arriving in the United States around the late 1840s and early 1850s." In his article Paper Sons, he states "for many Chinese, however the United States was the Mountain of Gold". Basically Chinese immigrants came looking for a better life but what they found themselves taken advantage of, discrimination, hatred, and abuse. One of the ways that they legally got discriminated was the Exclusion Acts. The Exclusion Acts were laws saying those of Chinese descent were not welcome in to the United States unless you were educated a merchant or a son of a US citizen. Mariano Vallejo is just one of the many people who got caught into the Western Myth. To make a long story short, Vallejo was this man who owned a lot of land and property. After the gold rush he had nothing. How did he lose it all? The same way the Native Americans did. Land hungry settlers came upon his lands like roaches come to a dirty kitchen and Mariano Vallejo was raid-less. Mr. Vallejo life represents the life of many Mexican and Mexican Americans. Even though Mexican and Mexican Americans accepted the settlers, their new country treated them like foreigners. By the end of the 1800s the Mexican and Mexican American found themselves a minority with little or no power and occupying the lowest rungs of the economic ladder. The author Scott Minerbook says that "Blacks viewed the west as a land of promise both economically and racially even though most came to the west as slaves". In the story The Forgotten Pioneers the Author talks about how Black towns were suppose to be set up. Minorbook says " Among the most prominent all black towns was Nicodemus Kan., established in1877 by a White speculator and his Black partner. As was often the case during the settling of west , Black pioneers were promised fertile fields abundant water shady trees and plenty of game by the alluring avartisement . Instead arriving Blacks found that the best farmlands surrounding the city had already been taken by whites. There were no trees and the game was scarce." In other words Whites said "Hmmm we already have the nice land for ourselves lets give the not so nice area to the Blacks. We can tell them the land is just like ours and make a profit!"Also the Article says "Nicodemus lost a competition for a railroad statio n that would have tied it into the larger regional economy and went into an economical decline. But the Legacy of racism played a role; Jim Crow laws barred Blacks from voting and hampers Black laborers. Four Black people were lynched in a town in Oklahoma in 1910" Just another example of the western myth. All was not free all was not rich and all was not equal. Western expansion was not good for America. On the good side you had more land more money and who doesn't want that. One the bad side you had racism, discrimination hatred and distrust. But to get this land and wealth, was it necessary to steal it from Native, Mexican, Native Americans and Mexican Americans? Was it necessary to make laws to keep other people from getting their share of the pie?

Hitlers Remilitarization essays

Hitler's Remilitarization essays Hitlers Remilitarization of the Rhineland In March 1936, Adolf Hitler remilitarized the Rhineland. Hitlers decision to remilitarize the Rhineland was brilliant for four reasons. First, Hitler was able to predict that no nation would try to stop him from remilitarizing the Rhineland. Second, by remilitarizing the Rhineland, Hitler gained a better military position both offensively and defensively against France. Third, Hitler also increased the support of the German people for the government and for himself. Finally, Hitler was able to safeguard his control over the natural resources in the Rhineland, where a large majority of Germanys coal supply was located. Without that supply, Germany would likely have fallen right back into the Depression, taking away its main advantage over all other major powers. Perhaps the most critical reason that Hitlers decision to remilitarize the Rhineland was brilliant was that Hitler was able to predict that no nation would act against him. The only powerful nations that would have cared about the remilitarization of the Rhineland were the United States, Great Britain, and France. The United States simply did not care enough to act. It would have taken too long and would have been too costly for the United States to pose a threat to Germany. The United States had also previously showed that it lacked interest in Germanys breaches of the Treaties of Versailles and Locarno. When Germany had stopped paying its debt to France, as required by the Treaty of Versailles, the United States did nothing. Similarly, when Germany started to rearm itself in defiance of both the Versailles Treaty and the Locarno Pact, again the United States had no reaction except for a statement of protest. Great Britain with respect to Germanys defiance of the Versailles Treaty and Locarno pact followed suit and did nothing. Great Britain had even gone behind the backs of th...

Procurement applied to a PM organization Assignment

Procurement applied to a PM organization - Assignment Example The organization implemented effective system that controls delivery of dairy, sugar, cocoa and cup materials. They have implemented environmental measures in procurement policies (Fleming, 2003). Starbucks is one of the leader level coffee beverage producers in the world. The key aim of procurement system policy of Starbucks is to increase feasibility to collect raw materials from various countries. Starbucks Coffee procurement policy collects cocoa beans from some selected countries. Roasting coffee beans will improve the taste. Manufacturing of coffee cups will increase recyclable policies. Starbucks plants will use milk from set up countries and coffee beans from some selective countries (Fullalove, 2007). Operational policies of Starbucks develop certain policies to convert coffee beans and prepare beverage for serving in cup. Operational policy of Starbucks is a complicated process. Coffee beans are collected from all around world. Starbucks is having more than 17000 beverage retail outlets around the world. Starbucks is having more than 55 million customers around the world. The organization is having their presence in nearly 59 countries. Procurement policy of Starbucks in the global region is developed with the help of co-manufacturers. Starbucks is adopting strategies for different regions. European, Asian, and Latin American markets are targeted by Starbucks in terms of increasing the profitability (Giacchetta & Marchetti, 2013). Starbucks developed procurement planning policy with the help of some documents. Financial report related documents will identify change in the material cost, whereas, variable costs of Starbucks will be affecting the earning potentials. During the fiscal year of 2011-2013 the organization was able to increase the EPS from $1.33 to $1.47 (Starbucks Coffee Company, 2015). Starbucks is adopting various policies regarding the use of different types of materials and cups. Both the options are having certain advantages

Povery is a cause of illiteracy Research Paper Example | Topics and Well Written Essays - 750 words

Povery is a cause of illiteracy - Research Paper Example Illiteracy is the consequence of lack of education. In today’s world, literacy is especially significant for growth of a society as well as individual. Though there are many countries where illiteracy rate is almost zero percent, there are quite a few countries which are struggling to eradicate illiteracy by educating mass number of people. Illiteracy can be of two types, one is adult illiteracy and another is children illiteracy. There is no one and only cause for illiteracy, but biggest reason for illiteracy is poverty. People who are deprived of adequate amount of food generally are engrossed with the thought of getting food in order to survive. A person is incapable to concentrate on acquiring education with an empty stomach. People who are living below poverty line are unable to educate their children because they can’t meet the expense of the cost of education and thus compel them to work for food (Wagner, â€Å"Literacy and Adult Education†). Poverty and I lliteracy Poverty and illiteracy are interlinked with each other. Poor people are not capable to attain enough money to provide adequate education to their children and without proper education they become constrained to a life of poverty. Poverty can be of two types: Absolute Poverty: Absolute poverty is referred to as the deficiency of financial resources essential to maintain a certain minimal level of standard of living. The absolute poverty is based on aspects such as minimum financial resources required to fulfill basic needs or minimum income level needed to buy necessary food (Berg, â€Å"Poverty and Education†). Relative Poverty: Relative poverty is partially determined by means of the society where the person lives. For example, someone who is not considered as poor in Africa may be considered poor in America (Berg, â€Å"Poverty and Education†). Both kind of poverty is related to illiteracy. Inadequate financial condition may result in irregular attendance a t schools in developed countries. The relative poverty can lead any person to be excluded from society or a particular school community. This segregation affects in acquiring the full benefit from education and thus benefit of education into employment. Relative poverty also impacts the motivation to perform well in education or to participate in any educational event. The absolute poverty in many developing country normally have high illiteracy level. A number of children are unable to complete their primary education and a few are not even able to start their primary education. Absolute poverty results in poor conditions for education such as inadequate books, lack of electricity and no places for learning. Poverty leads to poor nutrition to children which affect the learning ability of children. According to Global Monitoring Report EFA in Sub–Saharan–African region, ‘more than a quarter of children’, who are below the age of five are malnourished due t o improper nutrition and poor diet and thus unable to attend or concentrate on school studies. Good nutrition and improved physical condition possess strong beneficial effect on children’s leaning ability and this is the reason poor children hardly concentrate on their education. Inadequate resources, unstable environment of learning and financial insecurity often lead to emotional stress in poor families which impact the level of education of children

FMI Studies in Obesity

FMI Studies in Obesity Obesity: insights from fMRI imaging studies Abstract One-third of the US adult population is obese. Obesity is associated with serious medical complications and costs a lot of money. In my paper, we will study this phenomena with fMRI (functional magnetic resonance imaging) when subjects were at resting state (subjects were instructed simply to keep their eyes closed and to not think of anything in particular). Before this, we postulate that there will be disruption in neural circuits, which result in obesity. There are four circuits that we mainly focus on: (a) reward, located in the nucleus accumbens (NAc) and the ventral pallidum; (b) motivation/drive, located in the orbitofrontal cortex (OFC) and the subcallosal cortex; (c) memory and learning, located in the amygdala and the hippocampus; and (d) control, located in the prefrontal cortex and the anterior cingulate gyrus (CG). We used SPM, which based on Matlab, to analyse our data, and processed the results by GCA (Granger causality analysis). Through it, we will get the connection between two ROIs(region of interesting). Key words: obesity; fMRI; resting state; GCA(Granger causality analysis) Introduction Obesity is a global problem with the improvement of our life. There are one-third of US adult population who is obese, whose body mass index(BMI)≠¥30 kg*m-2.[1] Undoubtedly, obesity costs a lot because it is associated with serious diseases(e.g. diabetes, heart disease, fatty liver and some cancers)[2,3]. What lead to obesity are complex and ambiguity, such as social and cultural factors, environments that promote unhealthy eating habits and physical inactivity, individual factors, etc [4]. Obesity with long time can result in function changes in human brain, but we do not know how this works. New imaging technologies such as positron emission tomography (PET) and functional magnetic resonance imaging (fMRI) have provided new ways to investigate the relationship of human brain. Much of previous studies were based on PET images which focus on the brain dopamine system, they found that there are different between normal and obese in DA system. Methods Based on previous studies, we study function changes of human brain by fMRI. On account of discover that others found before, we support some hypotheses that obesity can result in difference between normal and obese. We focused on four brain circuits in our research which were discussed in drug-addiction. As well, what we found maybe provide a method to treat obesity. There are two groups, one is normal and the other is obesity. The information of subjects are showed in Figure1. In our experiment, there were three groups, which were obesity before surgery and after one month, compared with the normal control. We collected data form TangDu Hospital. During scanning, subjects were asked for closing eyes Figure1:  Subjects Information. StandardDeviation(STD). Body Mass Index(BMI). Yale Food Addiction scale(YFAS). Sympton Check List 90(SCL90). without thinking anything but waking. Before scanning, they filled a questionnaire, which include depression, anxiety, and so on, to see their mental state. In this address, we just analysed the data that scanned before surgery and normal control. Obesity involved multiple brain circuits Obesity can result in multiple variation, however, there are four circuits which are very important in obesity: (a) reward, located in the nucleus accumbens (NAc) and the ventral pallidum; (b) motivation/drive, located in the orbitofrontal cortex (OFC) and the subcallosal cortex; (c) memory and learning, located in the amygdala and the hippocampus; and (d) control, located in the prefrontal cortex and the anterior cingulate gyrus (CG). These circuits work together and change with experience[5,6]. Moreover, there are other circuits involved in obesity which we will study further. Four circuits in obesity We processed data through SPM,[7] which is based on matlab. After that, we analysed the data by GCA(Granger Casual Analysis)[8]. At resting state, we found that there was abnormal in motivation/drive circuit which receded in obesity than normal (figure2). Because of the exception of motivation, it could lead to disorder of other circuits. In reward circuit, the saliency value to food stimulation was reset in obesity, which resulted in overeating to reach satisfy. Circuit of memory and learning maybe influence individual habit. When somebody who is overweight saw food or some place for more time. He or she would remember the stimulation and when he or she met it again, it would arouse memory to drive someone to get it. We also found that there was reduction in control circuit. Due to this reduction, obesity can not control their eating behavior very well even if they were full. Based   Figure2:Result of GCA [10] . on these disorder, we postulate that long-term obesity destroyed human brain function  through the top-down modulation[9]. Vulnerability to obesity A challenging problem in the neurobiology of obesity is to understand why some individuals become obese while others do not. Genetic factors are estimated to contribute between 45% and 85% of the variability in BMI [3,4]. Beyond that, we hypothesize that decreased sensitivity of reward circuit and the disorder of control circuit in obesity would lead a subject more or less vulnerable to food. At the same time, the environment that subjects could get high calorie food was significant. Because of these findings, obese could lose fat by intervening the brain circuits or controlling the environment around obesity. Discussion In our study, we just focused on four brain circuits. There were other circuits which involved in obesity. In further study, we would find them and research their function. In the future, our discover maybe be applied to clinic treatment with less wounds. There are some limitation in our experiment, for example, we didn’t get the result of fMRI what was gotten when subjects were at tasking state(somebody lies on bed with seeing images which are about low or high calorie food). In the further research, we will combine these result and obtain an excellent conclusion. Acknowledgments This work was supported by National Natural Science Foundation of China. My tutor gave me help on many fronts. I have to appreciate upperclassmen who gave me help too. The doctors who scanned subjects, the subjects who coordinated our experiment and the authors who provided idea should be given great appreciation. Finally, thanking Dr. Karen for teaching me how to address our experiment. References [1] N.D. Volkow, Gene-Jack Wang and R.D. Baler, Reward, dopamine and the control of food intake: implications for obesity, Trends in Cognitive Sciences January 2011, Vol. 15, No. 1. [2] Finkelstein, E.A.et al.(2009) Annual medical spending attributable to obesity: payer-and service-specific estimates. Health Aff.28, w822–w831 [3] Baessler, A.et al.(2005) Genetic linkage and association of the growth hormone secretagogue receptor (ghrelin receptor) gene in human obesity. Diabetes 54, 259–267 [4] Silventoinen, K. and Kaprio, J. (2009) Genetics of tracking of body mass index from birth to late middle age: evidence from twin and family studies. Obes. Facts 2, 196–202 [5] N. D. Volkow, J. S. Fowler, and Gene-Jack Wang,(2003) The addicted human brain: insights from imaging studies, PERSPECTIVE SERIES, 111:1444–1451. [6] N.D. Volkow, B. Rosen, and L.Farde, 1997. Imaging the living human brain: magnetic resonance imaging and positron emission tomography. Proc. Natl. Acad. Sci. U. S. A. 94:2787–2788. [7] ReHofMRI1.0 (by Dr. HE Yong, free download from http://www.bic.mni.mcgill.ca/users/yonghe) [8] Mingzhou Ding, Yonghong Chen, Steven L. Bressler, Granger Causality: Basic Theory and Application‎ to ‎Neuroscience†, Preprint submitted to Elsevier Science,2008.02.07. [9] Wen X, Liu Y, Yao L, Ding M (2013) Top-down regulation of default mode activity in spatial visual attention. J Neurosci 33(15): 6444 –6453 [10] Mingzhou Ding, Yonghong Chen,(2006) Granger Causality: Basic Theory and Application to Neuroscience, Preprint submitted to Elsevier Science, arXiv:q-bio/0608035v1 Cai Weiwei

Use of Pathos in an Ad Commercial :: Pathos Advertisment Essays

Use of Pathos in an Ad Commercial The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement. The advertisement of the Office of National Drug Control Policy strongly persuades the reader not to dabble with marijuana. In the image, the close-up of a crooked bicycle wheel sits on an asphalt road. At first glance, maybe the reader does not recognize what the image explains the reader and what is about. However, the viewer figures that there is a sad story in the ad. The viewer reads the story of this wheel on the upper right hand corner of the picture. Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to person’s character or logic do not work so much for the marijuana addicts. That is why this image successfully persuades people who disregard the risks of marijuana. First, the ad tells the story of an accident which was caused by a person who smoked weed. It says, â€Å"You smoked weed. You got behind the wheel. And you hit a six-year-old girl on her bike. Weed can make you do stupid things like that.† Like this, the sentences help us to understand and to imagine about this picture. In this quotation, marijuana is described as informal word â€Å"weed.† Sometimes, to use a casual word is more persuasive than a formal word. The affinity for â€Å"weed† expresses that everyone could be involved in the accidents because of marijuana addicts. As a result, the readers keep away from marijuana. This story and the close-up wheel appeal to the reader’s emotion how about terrible marijuana is. In these sentences, not only pathos but also ethos which appeals to a person’s character or personality is embedded. By using second person discourse, the ad persuades especially current smokers to quit right away and at the same time discourages readers from smoking weed and reads directly toward each viewer.

Trader Joe’s

Economical, technological, demographics, economical, political, and socio-cultural trends taken into consideration by Trader Joe's and help lead to their continuing success. When it comes to economic factor, Trader Joe's has performed well in all economic conditions. The company performs well in a weak economy because they offer low prices. In strong economy the company offers unique products which help them perform well. Consumers are very price conscious, the are always looking for reasonable deals with healthier food. Trader Joe's carry quality products at reasonable prices which is rare. It has been seen that during economic downturn, people tend to shop more at grocery stores. When gas prices are high people have less disposable income but when gas prices are low they have more disposable income and are willing to try new items at grocery stores. Increase in income is resulting an increase in disbursal thus spending more on wide range of products which is helping Trader Joe's attract more customers. However, with the outstanding performances Trader Joe's adapted with the economic trends, they have shown slow progress in technological trends. The company is yet to adapt to new technologies trends. Trader Joe's does not utilize any social media platforms, applications, web based services, or loyalty programs. Since, self-checkout and advertising through mobile apps are getting more common the company has not taken these trends into considerations. Utilizing technological trends to advertise and connect with consumers may positively influence Trader Joe's. Demographic trends were taken into account in Trader Joe's strategy to note the population they are targeting. The population continues to grow and because the population is growing this means that it will have an impact on food consumption. Since, more and more immigrant move into the country it increases the population, and increase the needs and wants for food selection. Also, people in the current economy who are getting extra income chose to spend it on food that is organic, natural, and healthy for them. With competitive market, the trend is moving toward healthy products and low price options. The socio-cultural factors of health consciousness, population growth, and age all have an impact in the trends of food consumption, which directly affect the way Trader Joe's carries out business. The government not only makes sure food is safe but also if it is regulated properly. Legal and political trends have educated people about more sustainable lifestyles and healthier eating habits. The increasing consumer concern over the purity and safety of food has led to the demand for organic and natural food. Trader Joe's attracts consumers by offering quality products cheaper than its competitors. Trader Joe's has many strengths, weaknesses, opportunities, and threats. The company offers a unique shopping atmosphere will helps attract customers. The employees are seen wearing Hawaiian shirts and hand out samples of food and drinks to customers. Trader Joe's are known to have low turnover rates compared to their competitors because they offer good working conditions. The company prides itself when it comes to its employees. Trader Joe's employees help strengthen the brand and image. The company select employees who are positive, enthusiastic, and who help convey the company's image to its consumers. However, with incredible strengths that the company portrays, there are some weaknesses. The company's poor social media presence, lack of advertising, and limited product selection, has lead to concerns. Many opportunities can be implemented to overcome these weaknesses. Expanding advertising to social media outlets can help target new customers and potentially increase profits. Also, international expansion may be an opportunity for the company. Alongside opportunities that Trader Joe's can implement there are many threats that have surfaced. The company is faced with old and new competitors. One specific competitors of Trader Joe's being Whole Foods Market, who aim to have more accessible prices for their private label brands, target more price sensitive customers as well as health conscious customers. It is known that the Trader Joe's has been profitable. However, there is still some area of concerns. Using Porter's five forces Trader Joe's can better understand the competitiveness of their business environment. The five forces can help identify the company's potential profitability. The following will discuss Trader Joe's using the five forces model to determine how market forces may affect their company. Forces can help assist the companies to gain a broader picture of what affects the profitability of the organization and how to fix it. Also, by understanding the forces, Trader Joe's can shape these forces in their favor. Industry Rivalry – Competitive rivalry looks at number and strength of competitors. For Trader Joe's industry rivalry risk is medium to high since the number of competitors is growing. Several grocers have developed over the past years and having a low level of product diversity can also increase competition. Trader Joe's core competitors have large numbers of capital as well as economies of scale. Threat of New Entrants – Potential threat of new entrants is low to medium. Since there is extreme cost and capital requirements it is harder for other entrants to join. Finding cheap or health conscious suppliers would be difficult. Getting good quality food for cheaper price is hard to deliver but it is not impossible. However, a brand name like Trader Joe's which took many years to build, would be difficult for entrants. Also, given that Trader Joe's is a specialty grocery store, makes the threat of new entrants lower and because the company uses absolute cost advantages in many aspects of its business operations. Threat of Substitutes – There is a medium to high threat of substitutes products from other industries in the market since customers have a variety of other places to shop at. Although, supermarkets are gaining market share and similar products are found elsewhere, Trader Joe's has an advantages since they have their own branded products. Power of Suppliers – The power of suppliers is determined by how easy it is for your suppliers to increase their prices. Trader Joe's power of suppliers is moderately low. There is high competition amongst suppliers. Trader Joe's have an advantage because of their non-disclosure which makes it undetectable to consumers if they changed their supplier. Trader Joe's never disclose their manufacturers or suppliers hence it allows them to get a better deal with respect to its competitors. Power of Buyers – The bargaining power of buyers the ability in which buyers can drive prices dow or the quality up. Buyer's power for Trader Joe's is moderately high because of the large number of customers who have control over the price and quality of the products. Buyers are looking for the best products available but at the lowest price possible which can put pressure on the company's profitability in the long run. The more powerful the buyers, the higher the bargaining power of the customers. In order to continue its success, Trader Joe's needs to consider the following alternative strategies regarding the concerns facing the company, such the lack of advertising, the minimal selection of products, and lack in social media presence. The clearest strategy to implement in order to offset the lack in advertising is to create a effective advertisement by knowing the audience, deciding on a target location, planning a budget, thinking about the message the ad will send, and highlighting competitive advantages. Advertising in magazines, radio stations, or even television programs would be a good place to start. This strategy formulation will not only help Trader Joe's reach a large audience, but will attract new customers. If done correctly, advertisement can be a key investment for businesses including Trader Joe's. The second concern that Trader Joe's faces is the little selection of products which can be overcomed by testing new products at certain stores across the country. This can be done by studying competition, targeting ideal customers, researching the market, proper pricing, and developing a list of potential buyers. Having diversity in products is a key concept in maximizing profits. For example, Trader Joe's can consider providing its customers with healthier food items. Since, government regulations and society's are pushing toward healthy diets to help fight the obesity rates, people are more likely to pursue a healthy diet. Lastly, a crucial strategy formulation for Trader Joe's to consider involve incorporating social media presence in the company that can help diversify themselves from competitors. Creating official pages on social media outlets, is inexpensive and mostly free. Trader Joe's can promote from within which will help them better connect with customers and will allow them to advertise. Absence in social media has prevented the company from realizing its benefits that would come from online shopping. Its competitors such as Walmart and Safeway provide customers the option of online shopping on their application and web page along with in-store outlets. The company can create an app with flyers of weekly store sales, promotions, and online check-out options. Having a presence online whether it be a webpage or an application, will help provide the convenience of shopping from home as well as attract from traffic. The popularity of social media is a perfect opportunity for Trader Joe's because it allows them to become more active at minimal cost. The value chain analysis, five forces, and swot analysis help provide Trader Joe's an insight of the supermarket industry. The company's competitive advantage and current opportunities and threats can either help or harm the company's competitive sustainability in the future. Additionally, Trader Joe's can set themselves apart from their competitors by developing social media outlets, by increasing advertisement, and innovating new products in their stores. The company has successfully created a brand for its company using various strategy compared to their competitors. However, to continue growth Trader Joe's needs to implement the following strategies which will ensure competitive advantages. Without these planned initiatives, other competitors can easily purloin these strategies and move ahead of Trader Joe's. Trader Joe’s Economical, technological, demographics, economical, political, and socio-cultural trends taken into consideration by Trader Joe's and help lead to their continuing success. When it comes to economic factor, Trader Joe's has performed well in all economic conditions. The company performs well in a weak economy because they offer low prices. In strong economy the company offers unique products which help them perform well. Consumers are very price conscious, the are always looking for reasonable deals with healthier food. Trader Joe's carry quality products at reasonable prices which is rare. It has been seen that during economic downturn, people tend to shop more at grocery stores. When gas prices are high people have less disposable income but when gas prices are low they have more disposable income and are willing to try new items at grocery stores. Increase in income is resulting an increase in disbursal thus spending more on wide range of products which is helping Trader Joe's attract more customers. However, with the outstanding performances Trader Joe's adapted with the economic trends, they have shown slow progress in technological trends. The company is yet to adapt to new technologies trends. Trader Joe's does not utilize any social media platforms, applications, web based services, or loyalty programs. Since, self-checkout and advertising through mobile apps are getting more common the company has not taken these trends into considerations. Utilizing technological trends to advertise and connect with consumers may positively influence Trader Joe's. Demographic trends were taken into account in Trader Joe's strategy to note the population they are targeting. The population continues to grow and because the population is growing this means that it will have an impact on food consumption. Since, more and more immigrant move into the country it increases the population, and increase the needs and wants for food selection. Also, people in the current economy who are getting extra income chose to spend it on food that is organic, natural, and healthy for them. With competitive market, the trend is moving toward healthy products and low price options. The socio-cultural factors of health consciousness, population growth, and age all have an impact in the trends of food consumption, which directly affect the way Trader Joe's carries out business. The government not only makes sure food is safe but also if it is regulated properly. Legal and political trends have educated people about more sustainable lifestyles and healthier eating habits. The increasing consumer concern over the purity and safety of food has led to the demand for organic and natural food. Trader Joe's attracts consumers by offering quality products cheaper than its competitors. Trader Joe's has many strengths, weaknesses, opportunities, and threats. The company offers a unique shopping atmosphere will helps attract customers. The employees are seen wearing Hawaiian shirts and hand out samples of food and drinks to customers. Trader Joe's are known to have low turnover rates compared to their competitors because they offer good working conditions. The company prides itself when it comes to its employees. Trader Joe's employees help strengthen the brand and image. The company select employees who are positive, enthusiastic, and who help convey the company's image to its consumers. However, with incredible strengths that the company portrays, there are some weaknesses. The company's poor social media presence, lack of advertising, and limited product selection, has lead to concerns. Many opportunities can be implemented to overcome these weaknesses. Expanding advertising to social media outlets can help target new customers and potentially increase profits. Also, international expansion may be an opportunity for the company. Alongside opportunities that Trader Joe's can implement there are many threats that have surfaced. The company is faced with old and new competitors. One specific competitors of Trader Joe's being Whole Foods Market, who aim to have more accessible prices for their private label brands, target more price sensitive customers as well as health conscious customers. It is known that the Trader Joe's has been profitable. However, there is still some area of concerns. Using Porter's five forces Trader Joe's can better understand the competitiveness of their business environment. The five forces can help identify the company's potential profitability. The following will discuss Trader Joe's using the five forces model to determine how market forces may affect their company. Forces can help assist the companies to gain a broader picture of what affects the profitability of the organization and how to fix it. Also, by understanding the forces, Trader Joe's can shape these forces in their favor. Industry Rivalry – Competitive rivalry looks at number and strength of competitors. For Trader Joe's industry rivalry risk is medium to high since the number of competitors is growing. Several grocers have developed over the past years and having a low level of product diversity can also increase competition. Trader Joe's core competitors have large numbers of capital as well as economies of scale. Threat of New Entrants – Potential threat of new entrants is low to medium. Since there is extreme cost and capital requirements it is harder for other entrants to join. Finding cheap or health conscious suppliers would be difficult. Getting good quality food for cheaper price is hard to deliver but it is not impossible. However, a brand name like Trader Joe's which took many years to build, would be difficult for entrants. Also, given that Trader Joe's is a specialty grocery store, makes the threat of new entrants lower and because the company uses absolute cost advantages in many aspects of its business operations. Threat of Substitutes – There is a medium to high threat of substitutes products from other industries in the market since customers have a variety of other places to shop at. Although, supermarkets are gaining market share and similar products are found elsewhere, Trader Joe's has an advantages since they have their own branded products. Power of Suppliers – The power of suppliers is determined by how easy it is for your suppliers to increase their prices. Trader Joe's power of suppliers is moderately low. There is high competition amongst suppliers. Trader Joe's have an advantage because of their non-disclosure which makes it undetectable to consumers if they changed their supplier. Trader Joe's never disclose their manufacturers or suppliers hence it allows them to get a better deal with respect to its competitors. Power of Buyers – The bargaining power of buyers the ability in which buyers can drive prices dow or the quality up. Buyer's power for Trader Joe's is moderately high because of the large number of customers who have control over the price and quality of the products. Buyers are looking for the best products available but at the lowest price possible which can put pressure on the company's profitability in the long run. The more powerful the buyers, the higher the bargaining power of the customers. In order to continue its success, Trader Joe's needs to consider the following alternative strategies regarding the concerns facing the company, such the lack of advertising, the minimal selection of products, and lack in social media presence. The clearest strategy to implement in order to offset the lack in advertising is to create a effective advertisement by knowing the audience, deciding on a target location, planning a budget, thinking about the message the ad will send, and highlighting competitive advantages. Advertising in magazines, radio stations, or even television programs would be a good place to start. This strategy formulation will not only help Trader Joe's reach a large audience, but will attract new customers. If done correctly, advertisement can be a key investment for businesses including Trader Joe's. The second concern that Trader Joe's faces is the little selection of products which can be overcomed by testing new products at certain stores across the country. This can be done by studying competition, targeting ideal customers, researching the market, proper pricing, and developing a list of potential buyers. Having diversity in products is a key concept in maximizing profits. For example, Trader Joe's can consider providing its customers with healthier food items. Since, government regulations and society's are pushing toward healthy diets to help fight the obesity rates, people are more likely to pursue a healthy diet. Lastly, a crucial strategy formulation for Trader Joe's to consider involve incorporating social media presence in the company that can help diversify themselves from competitors. Creating official pages on social media outlets, is inexpensive and mostly free. Trader Joe's can promote from within which will help them better connect with customers and will allow them to advertise. Absence in social media has prevented the company from realizing its benefits that would come from online shopping. Its competitors such as Walmart and Safeway provide customers the option of online shopping on their application and web page along with in-store outlets. The company can create an app with flyers of weekly store sales, promotions, and online check-out options. Having a presence online whether it be a webpage or an application, will help provide the convenience of shopping from home as well as attract from traffic. The popularity of social media is a perfect opportunity for Trader Joe's because it allows them to become more active at minimal cost. The value chain analysis, five forces, and swot analysis help provide Trader Joe's an insight of the supermarket industry. The company's competitive advantage and current opportunities and threats can either help or harm the company's competitive sustainability in the future. Additionally, Trader Joe's can set themselves apart from their competitors by developing social media outlets, by increasing advertisement, and innovating new products in their stores. The company has successfully created a brand for its company using various strategy compared to their competitors. However, to continue growth Trader Joe's needs to implement the following strategies which will ensure competitive advantages. Without these planned initiatives, other competitors can easily purloin these strategies and move ahead of Trader Joe's.